The Power of How: Using Tested Metaphors to Build Public Understanding about Environmental Health

The Power of How: Using Tested Metaphors to Build Public Understanding about Environmental Health

Improving the public’s knowledge base is critical to building support for sound policies and regulatory efforts. We’ll work through two empirically developed metaphors that can help environmental health professionals at all levels explain complex environmental health topics to non-experts, members of the media and the public.

Each has been carefully tested and shown to be effective in building a more expansive understanding of environmental health work and the relationship of built and natural environments to public health outcomes.

We’ll model how to use these tools and show them in action.

Participants will have the opportunity to practice using these frame elements and get immediate feedback.